Radovljica is a green destination that strives for sustainable development, and is a proud holder of a gold label awarded by the Green Scheme of Slovenian Tourism.
Radovljica and its surroundings is a combination of a safe and healthy environment, unspoilt nature, and rich cultural heritage. We work according to sustainable principles and are committed to making continued green improvements. We include residents, visitors and businesspeople in our green measures.
We love our lush nature, which provides us with inspiration to be creative and the impetus to achieve global recognition. We treat our cultural treasures with respect, as they are our link to the past and our gift to our descendants. We have a particularly special relationship with the Carniolan grey bee – an industrious breed of bee that is indigenous to Slovenia.
Radovljica is a friendly place for locals and visitors. Here people don't compete over who will be first and the best, rather by coming together with a desire for improvement. We enjoy the genuine sweetness of life, gourmet culinary creations, and views of the wonderful Alps.
The Green Scheme of Slovenian Tourism is a national ratings programme for assessing the sustainability of Slovenian destinations and providers according to international standards. Destinations and providers of accommodation and activities which actively strive for sustainable development and operation and are united under the label SLOVENIA GREEN.
Camp Šobec is the biggest camp in the destination of Radol'ca and has now become the holder of a Green Key sustainable eco-label. The new River Camping Bled in Lesce won two awards in a competition on the avtokampi.si website, while the Šobec camp won one.
The Municipality of Radovljica has successfully concluded its application to obtain a certificate as a 'Green Destination' and has acquired a gold 'Slovenia Green' label.
Between June and November 2019 a survey was carried out among local residents, visitors and tourism providers of the Municipality of Radovljica which analysed people's attitude towards tourism, visitor profiles and the destination's sustainable goals.
Written by Adele in Slovenia, March 2019
When I first came to Slovenia on holiday in 2006, I cycled alongside the Sava river from Bled to Radovljica and as soon as I rode into the beautiful old town centre, it was love at first sight!
Written by Kaja Beton, October 2019
Autumn is a wonderful time to explore Slovenia, whether for outdoor activities or learning about cultural heritage, and not forgetting a visit to great restaurants. Below you can read our latest suggestions for an autumn trip in the surroundings of Radovljica.
Text and photos by Miran Kambič, January 2018
I was given the task of choosing and presenting 'My Favourite 10' in Radol'ca. And, since 2018 is dedicated to Slovenia's cultural heritage, it's only right that these 10 should be cultural heritage themed.
Set off as a family on an adventure accompanied by a cute 'bee' who will explain where she lives, what her chores are, and where she goes to gather nectar. Visit the Museum of Apiculture and see her treasures, and, as a reward, savour the taste of sweet honeybreads.
Some years ago the Municipality of Radovljica and the tourist destination of Radol'ca set a goal for sustainable development of the destination. In research that was carried out whilst creating the slogan for the destination it was found that its natural, cultural and historical assets are the best areas for development of boutique and sustainable tourism. It was with this in mind that the destination's slogan and later the tourist strategy was prepared.